Genesee County, MI — Country music star Keith Urban will headline the 2026 Ally Community Concert during The Ally Challenge presented by McLaren at Warwick Hills Golf & Country Club, tournament officials announced.

Urban is scheduled to perform on Saturday, Aug. 29, 2026, on the driving range following the second round of competition at the PGA TOUR Champions event.

The concert is part of the ninth annual Ally Challenge, which will take place Aug. 24-30, 2026, in Grand Blanc. Tournament officials said tickets for the 2026 event will go on sale Friday, April 17, at 10 a.m. EDT, with daily grounds tickets starting at $15.

The tournament will be open to spectators from Thursday, Aug. 27, through Sunday, Aug. 30. Admission to the Ally Community Concert featuring Keith Urban, as well as Friday’s Concert @17 presented by Soaring Eagle Casino & Resort, requires a valid tournament ticket. Details about the Friday concert are expected to be announced later.

Organizers say the weeklong event will again bring together professional golf, live entertainment, and fan activities at Warwick Hills.

The Ally Challenge presented by McLaren is a PGA TOUR Champions event and has become a major annual attraction in Genesee County. Since its debut in 2018, the tournament has donated more than $9.6 million to local charities in the greater Flint area.

The 2026 tournament will feature three rounds of competition, all of which will be broadcast on Golf Channel.