Genesee County, MI — The Ally Challenge presented by McLaren is less than three weeks away, bringing professional golf, live music, and family-friendly activities back to Warwick Hills Golf & Country Club in Grand Blanc Township.

The weeklong event will take place Aug. 24-30, 2026, with spectators welcomed to the course from Thursday, Aug. 27, through Sunday, Aug. 30.

One of the week’s biggest attractions will come Saturday, Aug. 29, when country music superstar Keith Urban headlines the Ally Community Concert. The four-time Grammy Award winner will perform on the Warwick Hills driving range following the second round of PGA TOUR Champions competition.

The entertainment begins Friday evening with The Concert @17 presented by Soaring Eagle Casino & Resort. The Wildflowers, an internationally touring Tom Petty and the Heartbreakers tribute band, will perform near Warwick Hills’ famed 17th hole following the opening round of competition.

Tickets are now available. Friday grounds tickets include admission to The Concert @17, while Saturday grounds tickets include general admission to the Keith Urban concert. Weekly ticket packages include access to both performances. Children 17 and younger receive free grounds admission when accompanied by a ticketed adult.

Now in its ninth year, The Ally Challenge has become one of Genesee County’s signature annual events. The tournament combines three rounds of PGA TOUR Champions golf with concerts, fan destinations and activities for visitors of all ages. All three competitive rounds will be broadcast on Golf Channel.

The event also continues to make a significant charitable impact. Since its debut in 2018, The Ally Challenge has donated more than $9.6 million to charitable organizations in the greater Flint area and beyond.

The Board of Commissioners is a proud sponsor of this exciting summertime event in Genesee County.